The profession of salesperson-cashier - let's look at the example of the Kari shoe store. First hand review! Kari shoe stores: history of development, chain of stores and contact information Kari chain general characteristics
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Kari's website clarifies that its customers can get an installment plan for six months, and the registration will take only five minutes. It is proposed to issue a loan for any product; it will be possible to repay it without commission. A passport is required for registration. mobile phone and a Kari Club plastic card. Payments can be made at Euroset, Beeline and MTS stores.
He did not say how much was invested in Kari Finance and how its work could affect the network’s sales.
Sales support
The same project was launched in 2007 by another network, Obuv Rossii: it began working on it in partnership with Russian Standard, and later OTP Bank, Home Credit and Leto Bank (part of the VTB group) joined. In the crisis year of 2009, when the volume of the shoe market decreased by 25-30% in physical terms, Obuv Rossii CEO Anton Titov told the Vedomosti newspaper, the installment service helped the chain contain the fall in revenue - it decreased by only 18%.
Now the market is also experiencing stagnation: the sales growth rate in January-October compared to the same period in 2013 slowed down to 6.1% in ruble terms, and in foreign currency terms it decreased by 6.6%, says managing director of Esper Group Daria Yadernaya.
Now Obuv Rossii has several microfinance organizations: Obuv Rossii LLC, Obuvrus LLC, Limon MFO LLC and MFO LLC are registered in the state register.
Obuv Rossii representative Natalya Pauli told RBC that at the beginning of 2014, the share of installment sales in the network reached approximately 50%. The average purchase price in installments is higher, she notes: before the start of the new season - by 40-45%. For example, in October-November 2014, the average bill for regular online purchases was 5.5 thousand rubles, in installments - 8 thousand rubles. The percentage of defaults (they are considered delays in payment for more than three months) is only 1.2%, says the manager: “We have developed our own scoring program, we are constantly improving it.” According to network statistics, more than 70% of buyers used the installment plan service more than once.
“Microfinance organizations work with the risky segment, and their arrears can reach 30%,” Aleksey Volkov, Deputy Director General of the National Bureau of Credit Histories (NBKI), does not believe.
Now, according to Pauli, there is a program in which no commission is charged on loans. At the same time, substitutes can receive a microloan without even making a purchase - it's just another service, Pauli added. “It’s more comfortable for the buyer to deal directly with the store rather than with the bank,” she says; the seller issues a loan within 10-15 minutes.
Buyers choose microfinance organizations rather than banks, simply because the former are easier to issue loans, approve them faster, and their requirements for borrowers are much softer, explains Andrey Paranich, director of the SRO NP “Association of Microfinance Organizations “MiR”. True, since the end of last year the Central Bank began tightening the screws on banks regarding express loans in stores. Since then, the approval rate has been retail outlets fell from 50-60% to less than 40%. This meant a drop in sales for networks, adds Chief Operating Officer MFO "Viva money" Leonid Kornilov. According to him, banks were forced to withdraw approximately 250 billion rubles. per year from the microcredit market, and retailers are somehow trying to fill this gap.
Ksenia Shamakina took part in the preparation of this article
Kari LLC is an international company that retails toys, accessories, and shoes for children, women and men. It was founded 6 years ago (2012) in Poland. The founder of Kari is Igor Yakovlev, former co-owner of the Eldorado chain of electronics and household appliances stores.
Success
After some time, about a hundred more points were opened in neighboring countries and more than 140 branches throughout Russia. As of 2018, the Kari chain has 930 stores retail, covering more than three hundred cities of four developed countries: the Russian Federation, Ukraine, Kazakhstan, Belarus and Poland.
This is what Kari's stores look like.
According to statistical information provided by the Discovery Research analytical group in 2013, Kari became one of the five largest Russian shoe chains. In 2014, the organization's total profit, excluding VAT, amounted to 16 billion rubles, which exceeded the income for 2013 by 92%. Since 2014, the company has also become one of the most dynamically developing retail retail chains according to information from Retailer Publishing House. In 2015, the profit amounted to more than 20 billion rubles.
Activity
The company's philosophy is based on the idea that it is better to sell a product cheaper, but in larger quantities. This is especially true for shoes. Several pairs of shoes are sold to customers at an affordable price instead of charging a high price for one set. A similar concept is called Fast Fashion in Europe.
This format was new for the Russian market. Consumers were willing to save on food purchases rather than deny themselves the purchase of a pair of expensive shoes. The concept of fast fashion works in Europe and Russia, as everyone wants to buy a lot and cheaply.
Modern and fashionable shoes in Kari stores are fashionable and comfortable, they are made in original designs and bright colors. In Kari's branches and online store you can purchase shoes for children, women and men, as well as toys, accessories and products for babies and mothers.
Official site
Official website address of Kari LLC kari.com/en. The brand's online store is also presented here. Shoes and accessories can be selected from the online catalog and pickup can be arranged from any store that belongs to the client’s region of residence.
Payment is made during a personal visit at the checkout in cash or by bank transfer, with a Kari club card, bonuses under the Sberbank “Thank You” program or points from the Beeline mobile operator.
For purchases from 1500 rubles. Installments are provided for a period of 3 to 6 months. To do this, the client will need to provide a passport, phone number and a club card, which is issued in case of absence. The bonus card for earning points must be presented to the cashier when paying for the goods.
Chain of stores
Kari has 930 retail outlets in the Russian Federation, Kazakhstan, Poland, Belarus and Ukraine. Among them:
- Ekaterinburg;
- Kazan;
- Omsk;
- Samara;
- Saint Petersburg;
- Voronezh;
- Permian;
- Chelyabinsk;
- Nizhny Novgorod.
Legal address of the company: Moscow, st. Rusakovskaya, house 13.
What qualities should a cash register employee have?
A cashier is a fairly widespread vacancy, and such large chains as “Kari” are constantly recruiting sales cashiers, so a review of “Kari” as an employer will be extremely relevant for job seekers.
The cashier is the “face” of the store. It is he who leaves the last impression of customer service.
A cashier is a person who completes service in a store. In order to occupy this position, a person is required to be sociable, active, and non-conflict. It is also necessary to quickly master new training material.
How to get a job as a cashier at Kari?
Cash register at the Kari store.
Experience in sales will be an advantage when hiring; no special education is required. Such work can be found through websites where employers post information about vacancies, or you can go to any store in your city and consult with the store director about the availability of vacancies.
It is very easy to get into this vacancy from scratch: if you are over 18 years old, you are active, sociable, hardworking and easily learn new things, then you can come for an internship (3 days). During your internship, you will first be introduced to trading floor, will explain the principles of arranging shoes and boxes, accessories and other things. Then they will show you how to operate the cash register and give you a special scripted dialogue that you will have to recite to each customer (this is listened to).
If in 3 days you have proven yourself to be an active and interested person in work, then you can count on getting a job.
Job responsibilities of a cashier
Let's look at the main working points and responsibilities of a cashier during the day:
- The working day begins with opening the cash register and preparing the workplace (dust, garbage).
- The checkout area should always be in order (shoe polish, dryer, spatulas, etc. related products should be neatly folded).
- When you send a check to a buyer, be sure to mention all the offers and promotions of the store, trying to send him for new purchases.
- When punching shoes, be sure to check whether the sizes and the pair as a whole match (anything can happen).
- You need to work quickly and efficiently, without creating conflict situations. 2 times a day, the way you pronounce a dialogue with a client is checked (there is a microphone). The bonus depends on this.
- Don’t create long queues (everyone is watching cameras and there are fines and reprimands from management for this).
Conflict situations and how to respond to them
Sometimes, due to a large influx of customers, the cashier may make a mistake.
Conflict situations at the checkout are a “necessary evil” that every cashier has to face. It is important to learn how to act correctly in this situation. You need to behave politely and calmly with conflicting clients.
There was a case when I accidentally punched a ring for 400 rubles into a customer’s receipt. I waited all day for her to return it. The woman came. She started shouting at me that I was a fraudster, asking other customers to check their receipts (after all, I am a swindler and can cheat them out of anything). In such a situation, you need to behave extremely calmly and politely apologize. After all, this can happen to anyone. This is not fatal, but people are different: there are those who understand, and there are others like this woman. As a result, they simply returned the goods and refunded her money.
How much does a cashier salesperson earn in Kari?
The cashier's salary consists of salary and bonus. A stable salary at Kari in 2017 (in my city, at least) is 19,800 rubles. But the bonus depends on the bonus fund, the control assessment of the store’s work and your active work.
For the first month of work I received 20,000 rubles. The maximum I received was 32,000 rubles. But on average, salary and bonus are 22,000 rubles per person. Wage all white, full social package. The salary, as I already said, is 19,800 rubles. The bonus is calculated from the bonus fund earned by the store. At the end of the month there is a control assessment of the store’s performance (in %). The percentage of the bonus fund that is distributed among employees depends on how tidy the store is.
Is it worth going to work at Kari?
Working as a cashier in Kari is difficult, but interesting!
Let's summarize and highlight the pros and cons of this profession.
Pros of working at the cash register
- White salary
- Official employment
- Gaining experience in trading
- Schedule (2/2)
Disadvantages of working in a company
I’ll tell you about the disadvantages based on my own experience:
They may forget to fire you and you will have to wait a long time for your work permit; they may forget to issue it because... your work may be lying around among unnecessary papers in a drawer. They may lose their job altogether. Another obvious feature - I don’t know whether to classify it as a plus or a minus (for each individual) - is working with people. But you get great experience interactions and behavior in various situations.
Career inside Kari
The opportunity for career growth can also be a definite plus, but you need to understand that everything depends on you. If the director sees that you think and work better than the current administrator, that you can make decisions quickly, then you can count on this position. Regarding promotion to store director, it is also possible. It is not uncommon for a director to begin his career as a salesperson in a store.
All in your hands. If you decide to go into sales and feel that this is your thing, then you should definitely try yourself in this profession. Always remember - everything is real, the main thing is your desire and perseverance!
General characteristics of the activities of the company "Kari" LLC
The object of research for the diploma project is one of the branches of the international network of Kari LLC. Located at Omsk, Mira Ave., 34.
Opening hours: from 10.00 to 21.00 daily.
The decision to create the Company was made General meeting founders of the Company on June 14, 2011. The Society operates on the basis of the Charter.
The Kari project owes its existence to one of the most dramatic episodes in the history of Russian business. Igor Yakovlev, who founded the Eldorado chain of household appliances and electronics stores in 1994, turned it into the leader of the Russian market in 15 years. And in 2009, I lost it.
According to data for 2007, Igor Yakovlev was the holder of 43rd place in the Forbes ranking of 100 Russian millionaires.
The businessman began thinking about a new project almost immediately after leaving the previous one. The fact that Yakovlev intends to invest in creating a network of inexpensive shoe stores in familiar markets - Russia, Kazakhstan, Poland and Ukraine - became known at the beginning of 2011.
The shoe chain combines the experience of Eldorado workers and the innovative approach of Kari’s young specialists.
The basis of the company's philosophy is "Better cheaper, but more."
“Several pairs of shoes at an affordable price instead of one expensive one” - this is the essence of the fast fashion concept in which “Kari” works. A revolutionary format for the Russian market, where consumers were willing to save on food in order to purchase a pair of expensive brand shoes.
But Kari is confident that they have made the right decision: fast fashion is becoming increasingly popular in Europe, and Russians will also want to buy “a lot and cheaply.” The so-called "fast fashion" is a European trend.
Fashionable modern Kari shoes are comfort, original design, bright colors.
The shoe chain "Kari" offers a wide range of products to everyone.
As of December 2012, the network consisted of 80 branches.
By the end of 2013, the businessman plans to open at least 260 points, and by the end of 2014, the number of stores in the chain may increase to 1000.
"Kari" has the opportunity to occupy its niche in the market - inexpensive shoes for the whole family - today, this is one of the most promising markets in Russia.
Kari’s company is still very young, but looking at the dynamics of development, we can say with confidence that very soon it will be one of the most popular shoe brands in Russia. This is due to a huge number of factors. Kari's shoes have earned the love and sympathy of customers, and the chain of stores is growing rapidly.
In Omsk, the network is represented by four branches:
Etc. Mira, 34;
St. Lenina, 19;
The store at the address Omsk, Mira Ave., 34, began its existence in December 2012. In such a short period of time, the branch has gained the trust of visitors and ranks second in the Siberian region in terms of goods turnover. The store is staffed by a young, friendly team. Rapid career workers.
The director of the store is Evgeniy Aleksandrovich Keller, who began his activities at Kari LLC as an administrator and within six months rose to director.
Table 1. Trade services of Kari LLC
